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	<title>Accountants&#039; Marketing Blog</title>
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	<link>http://www.cpamarketingblog.com</link>
	<description>All things marketing</description>
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		<title>Survey your accounting clients to serve them better</title>
		<link>http://www.cpamarketingblog.com/survey-your-accounting-clients-to-serve-them-better/</link>
		<comments>http://www.cpamarketingblog.com/survey-your-accounting-clients-to-serve-them-better/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:05:10 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[opinions]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://www.mostad.com/cpamarketingblog/?p=289</guid>
		<description><![CDATA[It&#8217;s important to your success that your preferred clients are happy with your services. One good way of measuring their level of happiness is by asking their opinions in a survey. Client surveys can be very profitable if they are done properly. Even clients who don&#8217;t return the survey will be impressed that you have [...]]]></description>
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		<title>Don&#8217;t forget these important additions to your website</title>
		<link>http://www.cpamarketingblog.com/dont-forget-these-important-additions-to-your-website/</link>
		<comments>http://www.cpamarketingblog.com/dont-forget-these-important-additions-to-your-website/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 15:07:27 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Free information. Add a newsletter, online tax tips, something that benefits the reader. Call to action. Tell them what to do; e.g., &#8220;Contact us for a free consultation&#8221; or &#8220;Sign up for our e-mail newsletter.&#8221; Ask for referrals. This approach is a tried-and-true success. Word of mouth is powerful. List testimonials. People love to know [...]]]></description>
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		<title>A website newsletter is smart marketing</title>
		<link>http://www.cpamarketingblog.com/a-website-newsletter-is-smart-marketing/</link>
		<comments>http://www.cpamarketingblog.com/a-website-newsletter-is-smart-marketing/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 15:46:56 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Clients and prospects who visit your website are looking for information about tax, business, and financial matters. An online newsletter is an ideal way to show your readers that you&#8217;re not only keeping up with technology, but that you’re also on top of the latest tax and business news. Whether you create a newsletter yourself [...]]]></description>
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		<title>Do you communicate with clarity?</title>
		<link>http://www.cpamarketingblog.com/do-you-communicate-with-clarity/</link>
		<comments>http://www.cpamarketingblog.com/do-you-communicate-with-clarity/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 15:29:22 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

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		<description><![CDATA[It is imperative to communicate instructions in such a way that the job is done the way you intended. Proper instructions include saying what you want done and, if possible, demonstrating what you want to have done. Then watch the trainee to see if the job is being done exactly as you demonstrated. Here is [...]]]></description>
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		<title>Ten ways to build your practice through networking and referrals</title>
		<link>http://www.cpamarketingblog.com/ten-ways-to-build-your-practice-through-networking-and-referrals/</link>
		<comments>http://www.cpamarketingblog.com/ten-ways-to-build-your-practice-through-networking-and-referrals/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 15:38:03 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Ask for referrals Let your clients know you are not overworked and would appreciate new business and referrals. Comment that business is good and you are looking for more. Good sources Try to get more clients who deal with new and start-up businesses — insurance brokers; real estate firms; temporary personnel agencies; and office equipment, [...]]]></description>
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		<title>Is your website ready for tax season?</title>
		<link>http://www.cpamarketingblog.com/is-your-website-ready-for-tax-seasontax-season/</link>
		<comments>http://www.cpamarketingblog.com/is-your-website-ready-for-tax-seasontax-season/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 15:30:04 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.mostad.com/cpamarketingblog/is-your-website-ready-for-tax-seasontax-season/</guid>
		<description><![CDATA[Your website gets a real workout during tax season. Prospective clients looking for an accountant go to your site to evaluate your firm&#8217;s services. And your existing clients rely on your site for current tax numbers, deadlines, and other vital information. Is your website ready for this increase in traffic? You should go to your [...]]]></description>
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		<title>Top five marketing tips for tax season</title>
		<link>http://www.cpamarketingblog.com/top-five-marketing-tips-for-tax-season/</link>
		<comments>http://www.cpamarketingblog.com/top-five-marketing-tips-for-tax-season/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:02:45 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

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		<description><![CDATA[During the hectic tax season, it&#8217;s especially important to project an air of calm efficiency. Have your entire staff do a general housecleaning now to remove accumulated clutter. Move noisy printers to an area where they won&#8217;t distract staff members or clients, and turn down the sound on telephone ringers. Hold a brainstorming session with [...]]]></description>
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		<title>Writing a disengagement letter</title>
		<link>http://www.cpamarketingblog.com/writing-a-disengagement-letter/</link>
		<comments>http://www.cpamarketingblog.com/writing-a-disengagement-letter/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 15:11:29 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.mostad.com/cpamarketingblog/writing-a-disengagement-letter/</guid>
		<description><![CDATA[What should an accountant&#8217;s disengagement letter contain? Most accountants will find a need to write a letter of disengagement sooner or later. The need for such a letter could be as simple as an engagement outside your area of practice resulting in an amicable parting of the ways. Or the letter could be necessitated by [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2012 tax law changes in brief</title>
		<link>http://www.cpamarketingblog.com/2012-tax-law-changes-in-brief/</link>
		<comments>http://www.cpamarketingblog.com/2012-tax-law-changes-in-brief/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:48:36 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.mostad.com/cpamarketingblog/2012-tax-law-changes-in-brief/</guid>
		<description><![CDATA[As you prepare for the upcoming tax season, you might find this brief rundown of 2012 tax changes useful. PAYROLL TAX CUT for employees extended through February 29, 2012. (Social security tax rate on wages up to $110,100 will be 4.2% rather than 6.2%.) ADOPTION TAX CREDIT decreases to $12,650 for adoption of an eligible [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The #1 website mistake: Is your firm making it?</title>
		<link>http://www.cpamarketingblog.com/the-1-website-mistake-is-your-firm-making-it/</link>
		<comments>http://www.cpamarketingblog.com/the-1-website-mistake-is-your-firm-making-it/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 15:07:08 +0000</pubDate>
		<dc:creator>Arvid Mostad</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.mostad.com/cpamarketingblog/the-1-website-mistake-is-your-firm-making-it/</guid>
		<description><![CDATA[There is nothing worse for a local accounting firm than to be without a website. Wrong! Having a website with out-of-date information is worse than not having one at all. Consider the impression on your clients or prospective clients when they read two-, three-, and four-year old tax information. Archiving your tax tips or blogs [...]]]></description>
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