CPAs: Don’t hide your brochures – use them!

Client brochures are still a proven and effective way to communicate with clients, and market your firm. Every accounting firm should have a brief and attractive office or “firm” brochure.

Information and firm brochures are a great way to:

  • Introduce your firm and make a great first impression.
  • Illustrate how your services can benefit clients.
  • Educate clients on the value of an accountant.
  • Suggest planning tips for major life changes.

There are many ways to get the most out of your client brochures – just don’t forget about them in a drawer. Here are some ideas.

  • Display them conspicuously in your office. Use an attractive brochure rack.
  • Hand them out at speaking engagements.
  • Include them in tax returns for specific clients with upcoming life changes.
  • Display them at your local chamber of commerce or visitor center.
  • Include them in a direct mail piece to new local homeowners, along with a letter of introduction.

Mostad & Christensen provides brochures on the major topics your clients care about most, including business, estate, taxes, retirement, and financial planning.

Contact us and discover how an eye-catching, professionally written brochure can enhance your firm image and increase your profits!

Toll-free 1-800-654-1654

 

Since 1978, M&C's marketing products have helped accounting firms build client loyalty, get more referrals, add value to services, be visible in their community, and keep clients informed.