Seven things I’ve learned about online marketing

  • Web-based marketing is an essential channel for your firm since almost everyone goes online to look for tax, business, and financial planning information.
  • An effective website is an important tool for providing excellent client service and in directing the client to your door.
  • A website is an investment in your firm’s future. It will enhance your reputation as a knowledgeable advisor.
  • To be effective, a website must be easy to navigate and understand. It should engage the viewer and prompt the individual to contact you for further information and assistance.
  • Effective visual elements of a website communicate concepts quickly and draw the reader in for more.
  • Simplicity, ease-of-use, useful information, and frequent updates make for an excellent site. These are what your prospects and clients really want. High-tech bells and whistles can’t beef up a site without useful content.
  • Your clients and prospects will always be your best source of information for what they expect to find on your site. Ask questions of the visitors to your site about what they find useful and what aspects of your site make them want to return.

Arvid Mostad

Arvid Mostad is the co-founder of Mostad & Christensen, Inc. Since 1978, M&C's marketing products have helped accounting firms build client loyalty, get more referrals, add value to services, be visible in their community, and keep clients informed.